WiE Monday Breakfast at The Ground, a digital expert hub

One of our stars projects Women in Entrepreneurship (WiE) has regained strength. It is Skåne-based women entrepreneurs’ community. The initiative aims to advance diversity and inclusion in the broader ecosystem in Skåne.

In collaboration with our ecosystem partners, on March 1st 2021, we started to host weekly intimate breakfast for women who are interested in entrepreneurship. We aim to continue bringing great surprises for the women of the ecosystem every Monday.

During this breakfast, we invited 2 females software developers to share their experiences on changing their career paths. We had a insightful talk about the opportunities for women in technology, the challenges they face, and the stereotypes that must be overcome.

Community Supporter

Thimar Innab, CEO of The Ground. The Ground is a digital expert hub in Malmö. It is an entrepreneurial co-working space and community filled with hard-working, nice people who build scalable digital products.


2021 March 1st, 9 am


Yanwei Zhu: She is a self-motivated web developer who loves thinking outside the box, creating visual & functionality with code and other media. She has taken an intensive training program in software engineering and development provided by KTH. She has gained in-depth programming skills and industrial-standard practical experience in Java and JavaScript. She has a Bachelor degree in Sociology from Wuhan University, and a Master's degree in Social Studies of Gender from Lund University.

Anna Holmwood: She has worked for a decade in the publishing industry focused on Greater China B2B sales. Now she has embarked on a new learning journey in business design alongside data science and AI as tools for positive change. She believes that data solutions should be built around diverse inputs, where we question what biases are being built into algorithms and how we can counter them with human empathy and discussion. She enjoys working with organisations who want to leave a positive footprint and are willing to take the steps to get there.

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