Zhenni Liang

Story of Zhenni Liang

Before Malmö, I studied and worked in a few other Nordic cities as well as in South America and Asia. But Malmö is like no other place. The city's vibe is different. Yet at first I can't describe the "how". Until I started working with local talents, entrepreneurs, and investors, I understood the magic factors of Malmö and Skåne region.

What's your story before Skåne Startups?

Earlier in my career, I worked as a teacher, headhunter, and international trade assistant in Finland, China, and Brazil. I thought I would continue working in South America. But when Swedish Institute offered me a full scholarship to complete my MBA at Linköping University, I jumped at the opportunity and moved to Sweden.

Before graduating with my Master, I joined a startup incubator in Gothenburg. The pre-seed funding enabled me to start and grow my company for a few years. However, with the ambition to learn from world-class entrepreneurs and investors, I returned to Helsinki to work for a trade and promotion agency called Helsinki Partners, supporting Finnish entrepreneurs and global investors in achieving their goals.

Being deeply involved in the startup community has been a rewarding experience. Therefore, I've made my life goal to drive positive change and contribute to the startup community and innovation ecosystem so that ambitious entrepreneurs and innovators can flourish.

Zhenni Liang (1st from left) with the team in Malmö Pride 2021

What was your role at Skåne Startups?

I have been the Managing Director of Skåne Startups from 2020 to 2022. As the MD, my job was to drive our vision and mission forward. I was responsible for developing high-level strategies as well as managing the day-to-day operations. I think with a long-term view yet I was never afraid to get my hands dirty to deliver results.

What did you enjoy the most at Skåne Startups?

First, seeing entrepreneurs helping entrepreneurs. I've received many messages from experienced and successful founders asking how they can help others. The attitude of giving back always filled my heart with warmth.

Second, being part of a team that enjoyed working together to create value for the community. I've hired and managed 30 team members who worked for the organization for 2 - 12 months. I feel proud and grateful to be creating a big family that cares for each other and achieves goals together.

Zhenni Liang (1st from left) with The Drop Conference team 2022

What is your advice for other talents?

Think less of how other people could help you, but think more about what value you can create for others.

Zhenni Liang (2nd from left) with the team at Startup Live!

Something you are unreasonably passionate about?

I enjoy sailing, surfing, and diving. I was terrified of water and was never a good swimmer. Reasonably speaking, maybe I shouldn't do water sports. But I love being close to the ocean, especially catching a nice wave before sunrise.

Zhenni Liang with amazing people in the community 2022